The reason for not posting is usually time pressure but sometimes it is creativity. So for creativity - I welcome any ideas you would like me to blog about.
I posted an article on Linkedin on easy video marketing. I believe in video for marketing but am not a real consumer of video (No TV does that).
I like the Linkedin publishing platform. Open rate is still fairly low. 100-200 people read a post out of 5,000 connection.
I love Simon Sinek's thinking. I just re-read his book - Start with the Why.
And I was thinking what would a good why be for Danby and DDE Media? The how and what of selling appliances, doing SEO are not inherently noble.
So I thought about the many interviews I have done on the Syrian refugees and why I am sponsoring 50 families. There is a humanitarian crisis. So "I do the right thing".
So at Danby and DDE Media, our Why will be "We do the right thing". On a micro level, it works. We treat each other well and with respect. We produce good product at fair prices. We don't spend $10,000 if we can do it for $2,000. We do not spend 40 hours doing a 5 hour job. But mostly, it resonates at the macro level. We do the right thing for the world. Appliances and SEO just allow us to do that.
Tied to this - a study revealed ethical bosses produce ethical staff. I am not seeing a lot of my staff becoming vegetarian or even putting up solar panels. But I do believe the study result so...we do the right thing.
My favourite workout is still the 7 minute workout. I have an app on my phone that counts it down and tells me what to do. Business Insider did an article that it actually works so hope they are right.
I find the 7 minute workout a bit light on abs so I like to throw in a couple of ab exercises before starting. The toughest parts for me are the side planks at the end (I know, they are abs). And the spiral pushups.
What I would like to see is a couple of other 7 minute workouts along the same lines. To work out other muscle groups. To allow for recovery between working out muscles.
I will never substitute this 7 minute workout for my fitness routine but it is a great addition.
Best days for me are 2-3 ab exercises, 7 Minute Workout, some curls and tricep work with dumbells followed by 30 minutes cardio followed by 7 Minute workout again. It is awesome - can hardly move after that.