Tuesday, August 30, 2016

Canadian Translator

Danby is Canadian.  People like to buy Canadian.  In Canada it means local.  In the US, it denotes quality and North American.  Everyone does not know Danby is Canadian and even if they do, they may not know our language.  We we put up a simple Canadian Translator.  Simply type in the word or phrase you want translated and it speaks back what that is in Canadian.

Try it out.

And ideally tweet it, re-blog it etc.  I want it to go viral and it is funny enough it might.

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Speaking of marketing ideas,  I read a book - Do it! Marketing  - 77 Instant ideas to Boost Sales, Maximize Profits and Crush Your Competition by David Newman.

As I have often said - I love marketing.  And even more - I love guerrilla marketing.  And I have no attention span so love a book with 77 instant ideas (many of which are guerrilla).   Because it is 77 independent ideas, it is a quick and easy read that can be picked up for a minute here and there.

i read to inspire ideas and this book did that so for me it is a good book.

One cute story paraphrased from the book - "Sell like a girl"

What can we learn from girl guides from how they sell cookies.

1 - It is who you know.  So as I have always said - nurture a network.

2 - Its not about the product.  I can attest to that - since they changed the recipe 20 years ago, I have not particularly liked them...but I buy them.

3 - Its not about price.  Girl scout cookies are easily 50+% higher than other cookies.

4 - Its not about need.  Who really needs cookies.

5 - Its not about competition.  Cookies are available in any grocery store.

6 - "When times are tough and things look quiet, that's the time to push harder than ever.  Girl guides know how to be persistent.

They did not mention - it helps to be cute to sell - will have to work on that one.

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And a blatant plug for one of my investee companies that does employment pre-screening - Plum.  If you can save even one poor fit hire, it is worth screening with a tool like Plum.

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And if you thought you had problems getting your luggage - check out the olympians returning home.


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