Sunday, August 21, 2016

Disruptive Marketing book review

I read a book - Disruptive Marketing - What Growth Hackers, Data Punks, and Other Hybrid Thinkers can Teach us about Navigating the New Normal by Geoffrey Colon.  (no - I did not make up the sub-title).

In short - I love it.  Partly I love it just because I love marketing.  But mostly I love it because Colon understands that marketing has changed and is changing.  The old time advertising model is dead.  people do not want to be interrupted.  Social media, and social interaction is the new normal.

Despite loving it, there was no clear answer on how to win in this new normal.  That part was not satisfying.

My favourite chapter was 12.  Learn, unlearn, relearn.   Earlier in the book, Colon had admonished people to not rely on their MBA or 30 years of experience.  The gist of chapter 12 is we need to be constant learners and as soon as we think we have learned something, we likely need to learn something different.

I liked a number of the quotes in the book (not only from the author but from other people).

"The most disruptive thing in the market is not technology, but rather the customer"  Tiffani Bova

"Adventure may hurt, but monotony will kill you"  Anon

"For every problem you are trying to solve, you should be asking more questions" Colon  In the same paragraph he talks about asking the question "what if".

"A true scare commodity is increasingly human attention"  Satya Nadella

"There is no failure in the new world of marketing - only learning" Colon

It was a great way for me to spend part of my weekend.  I am inspired (so now all the Danby staff will run away when they see me).

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I listened to a short audio book on Habit Stacking.  Not worth listening to because I will tell you the gist of the message.  I have used it for years.

To start a new good habit (assuming you do not want to start new bad habits) - stack it to one you already do.  For example - every time you brush your teeth - do the new habit before or after.  And you can continue to stack on a number of new habits.

Make a list of the regular habits you have - showering (at least I hope this is one of your habits), brushing your teeth, getting in the car, shaving, getting out of bed etc.  Make a list of the habits you want to stack - meditating, drinking (water that is), balancing on one leg, pushups, sit ups, deep breathing etc.  And simply stack the good habits on the other habits.

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And for those interested in decreasing risk of Alzheimers by 53% - a new diet.  Of course when you read about it, it really is just the same good diet that we have read about for years.
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And for the child in everyone - the executive colouring book that I thought was hilarious.




Thursday, August 11, 2016

Viral Coefficient in Social Media

I was approached by an entrepreneur who wanted to know how to make things go viral.  Actually he asked what are early signs that things might go viral.  The following is my reply.

I have occasionally experimented in how to make things go viral.  These same ideas apply to promoting a product like a book.

The obvious - develop a product with a viral co-efficient greater than 1 - meaning if you tell 100 people, you get more than 100 views or users.

My real life example.  I thought I would experiment with my Ted Talk (and the URL I point you to is not the original that had over 100,000 views).  I ended up with over a 10 times viral co-efficient when I sent a personal email to business friends.  For each one email, I got over 10 views.  But over time, that dropped because I was sending it to people I had less and less relationship to.  Eventually it went to less than 1.

One expression I always say is "light 1,000 fires".  A fire is anything that might start the ball rolling.  Examples(and certainly not a definitive list but a start):

1 - Do a blog entry on it.  Enlist other bloggers.
2 - Do a Linkedin update or aricle
3 - Facebook update
4 - Google Plus update (I think people still sometimes look at these)
5 - Do a Pinterest
6 - Send an email to a list or specific contacts
7 - Send a Tweet, tap your friends with a social media presence to help.
8 - do a snail mailing (they actually work again since email is deleted so quickly)
9 - for even better response send a personal note on the mailing.
10 - public speaking/presentations
11 - press release
12 - publish a white paper
13 - post about it on Quora
14 - Instagram
15 - Publish an article on eZine
16 - Do a flyer drop
17 - post handbills or signs
18 - advertise in papers, radio, TV, magazines etc
...
You get the idea.  Spread the word.  And of course all fires are not the same.  An article on my blog is not the same as an article in the NY Times (but over time, I think the NY Times can improve to be close).

And of course light many of these many times.  And track everything to figure out which ones work.  And you never really will know which one will cause something to go viral.

Part of what causes something to go viral is hitting the right target audience.  You may have a great product for 17 year olds in which case, try to light a fire where they are.  At the same time - especially during start up, you may think you know your target but it might be something different.  So try lots of everything.

With messaging services like Kik or a social media work out apps like Pumpup, a network effect can also kick (or kik) in.  Speaking of Kik - there is an interesting article on their bots.  The more people who use the service, the more people who will want to use it because there are more people connected.  It gets easier and easier to acquire users.

With productivity Apps like Gyst, there is some network effect in that more users will naturally tell others about it if they like it and are excited by it.

The formula gets complex though.  Viral things slow over time as all interested users use or view.  And with users, it is even more complex because it is all about keeping people using it.  Monthly Average Users is a key metric that people track.  So apps need to keep users interested so they remain active.  It is a constant push to add features, remind users, train users etc.

And part of success is about churn - how many users drop off over time.

And the topic of another blog post would be monetization.  Once you have users or views...now what.

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Olympics are on.  I do not follow them much.  Canada's Simon Whitfield and Brenda Irwin have some comment on their Relentless Blog.

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And just a reminder - save the world, save yourself - eating lentils is healthy for you.
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Inspired by my last blog on lighting fires without matches - my granddaughter with a tiny bit of assistance from her dad.


Tuesday, August 09, 2016

I have previously commented on negative interest rates.  It turns out they have the opposite to the intended effect - people save - not spend.  Interest article on it here.

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I was recently hiking on the beautiful Bruce Trail near Ancaster.  At the Sulphur Springs Rail stop information kiosk has a flyer for a kids summer camp.  It looked great:

Learn how to read maps.
Learn how to use a compass.
Learn how to make an emergency lean to.
Learn how to start a fire without matches.

Now I am thinking it looks perfect then:

Learn how to cook a hotdog over a fire.

Really?  I want to see the tough wilderness camper who has to stay in an emergency hand made shelter and make fire without matches who needs to know how to cook a hotdog over a fire.  Really - would you even be able to find a hotdog tree to get one in the first place if you were lost in the wilderness?

It reminded me of a satirical documentary about the pasta harvest.
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I read a book - Crucial Conversations: Tools for Talking when the Stakes are High.  Interesting book.  I found I already employed many of the techniques suggested.

I liked the respect prayer "Lord help me forgive those who sin differently than I"

Thursday, August 04, 2016

Gamification

I have previously blogged about Bitcoin so was fascinated (and slightly distressed) that there was a $60,000,000 theft of them.

Someone once asked a bandit why they robbed the bank.  The answer "because that is where the money is".  So why Bitcoin?  Because that is where the money is.

It is distressing to see bad guys everywhere trying to disrupt things.

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I had blogged about pokemon and the possible health benefits.  Well the first story is out - a guy lost 25 pounds playing the game.

I believe in gamification.   I am a big believer in success habits.  I am thinking of ways to gamify more of those.

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Although I usually do not consider the Onion to be a definitive source of information, I think they may be right in the fighting skills of men.

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I am reading with interest about negative yield bonds.  I am just not smart enough to figure out why someone would want to buy them.  I know in our business, many companies choose to sell products for a loss which I guess is the comparable.  Again, I am not smart enough to understand why selling below cost is smart.

It reminds me of guy who thought he would make his fortune off change machines.  He bought machines that when someone put in a $5 bill spit out 5 loonies.  He set up 2 of them at the carwash and expectantly went to count the $5 bills in the machines.  Tallied it all up and said "darn - just breaking even.  I need more machines so I can do more volume".

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And to balance the world - Josh and Victoria.  You can tell - Josh particularly likes to sit still.  Good thing I work out so still have some arm strength left for holding my grandkids.


Monday, August 01, 2016

Pokemon comments, literacy and randomness

The garden is in full production I am enjoying bountiful harvests of herbs - thyme, basil, parsley, chives, tarragon etc.  And eating zucchini pancakes, soup, casserole, etc etc.   Poor tomato crop.  Fair bean crop.  Good beets and leeks.

Of course what is really going strong is crabgrass and most other weeds that seem persistent and resilient.  Thinking we could all learn lessons from them.  Perhaps I should author a book "Persist like a weed - how to keep growing despite setbacks".

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The bird feeder is attracting cardinals, chickadees, nuthatches and even grackles.  But the birds here are Mennonite.   I know that because they dislike having their picture taken (or I would have included them).  And I have never seen one driving a car.

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I am fascinated by consumer behaviour so am following the Pokemon Go craze with interest.  I like the idea of the game.  It is active and gets people off the couch.  It can be social and gets people interacting.  And it is not a shooting game.  So it all seems quite good.

I am not a gamer.  I just like the sociological study of them.

Where Pokemon may fail is as another device distraction.  People are having accidents through inattention.

It is interesting that one study says it has peaked.  It is also interesting how people are attached to the status quo already so object when changes are made as reported in this article.  Will have to see.

Trend or fad - we shall see.  Trying to figure out how to make a Danby Appliance trend.

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People do what they see other people do.  So the question is - is reading a paper good (intellectual stimulation) or bad (over promotion of bad news).

I suspect she is doing this because the little chat we had when I suggested she was hurting statistics in Ontario by being illiterate.  Speaking of literacy - there is an upcoming event at the Tannery put on by the The Literacy Group (TLG)



Monday, July 18, 2016

More Customers - More Calls

I always say more companies and people fail from perfection than speed.

Of course for some things, like surgery, I want perfection.

Lack of perfection can cost time.  For example - Danby sells about 2,000,000 appliances per year.  If 1% of the customers have problems or questions, that is 20,000 calls or emails.  My experience is if those are not resolved perfectly and in a timely manner, many people contact the CEO (That would be me).  So any lack of perfection in our process costs me time.   So it makes sense to polish the process.

I am a big believer in closed loop.  If someone calls us, figure out the why and change the product, the label, the packaging - whatever the problem is so there are less calls.  Now the challenge with that is the manuals can become tomes since there is always someone with a unique problem that you could add to the manual.  The catch 22 here is - the longer the manual - the less it gets read.

And with Danby's introduction of table top appliances like smoothie blenders, electric kettles etc, the number of customers will climb dramatically.  So perfect process it is...

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For those who greatly prefer email to texts (like me) because of the organization of it, I am enjoying using Gyst.  And yes, I invested in the company.

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I had previously written on Bitcoin so was fascinated by the huge Block Chain Heist.  It is a real story of intrigue.  2 videos on the topic here and here.
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And to counter balance all the worrisome things going on in the world, we have grandkids:






Tuesday, July 05, 2016

Impossible to Ignore

I read a great book by Carmen Simon, PhD called Impossible to Ignore - Creating Memorable Content to Influence Decisions.

Of course I love marketing and SEO.   Simon is a Cognitive Scientist.  I am not smart enough to know exactly what that is but she writes scientifically (which I love) with proper research.  Much of the approach to me echoes what a psychologist would do.

Some examples she speaks about:

1 - Using the power of surprise to get attention.

2 - Using cues and tying to emotion.

3 - Creating distinctiveness.

4 - Of course creating memorability.  I enjoy the many funny beer ads.  You can search them on Youtube.  But after watching a few, I am not sure which company is advertising so they may make me remember the ad but not the beer which was the real purpose.  Take for instance this one.

5 - Visuals can work in both getting attention and in creating memory.  I am thinking of using this in some Danby freezer promotion.  Have a picture of an old freezer and a stream of money flowing from it down a drain next to a new one with perhaps a penny.

Simon has the advantage of hindsight.  It is always easy to see what great Content worked.  As I read the book I am thinking what can I do and the answers do not always flow as easily.

One challenging thought she has is we should not always be succinct.  (challenging for me anyways since I always preach about the power of brevity)

From the book:

Short feels good but it is not always memorable.

If we aim for gist memory, the standards of length are looser.  We can get away with more content. as long as at least one main message is clear and we draw attention to it often.  And if the content is complex, we don't need to sacrifice all the complexity; we just need to ensure that we return frequently to that one main message we would like our audience to retain.

Good book - I enjoyed it.

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I had a great long weekend with family.  My brother posted this picture of himself with my granddaughter on facebook.  Such shameless posting - just for likes.


Friday, June 24, 2016

My 2 bits on Bitcoin and Brexit

I am highly worried about Brexit even though I buy nothing and sell nothing in England and rarely go there.  I have almost no interaction although I do know a few people who speak English.

I worry the ripple effect of the vote will cause a worldwide recession.  We are in delicate times and it does not take much to turn psychology.  A turn in psychology will cause a slowing which will cause a drop in oil price which will cause the Canadian $ to drop.

We live in an interconnected world.

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I had a private presentation by Alex Tapscott on his new book - Blockchain Revolution - How the Technology Behind Bitcoin is Changing Money, Business, and the World.  Then, of course, I read his book.

Bitcoin is likely to be big.  Block Chains will be bigger.  I behooves us to understand them.

Blockchains use distributed nodes like the internet.  They create a public ledger of transactions.  All transaction tie onto the previous one.  So it is perfect in tracking true ownership.  So it would work great in a land registry.  This makes it almost impossible to fraud since any change requires changing all previous parts of the chain which is almost impossible to do.

Bitcoin is based on Block Chain.  Block Chain is the technology - Bitcoin is the currency.

Every 4 years, the number of Bitcoins issued decreases by half.  Bitcoin tops out at 21,000,000 Bitcoins.  The argument can be made that this will make it an appreciating currency rather than a depreciating on.

One argument that is used both for and against Bitcoin is it is not controlled by the government.   The issue with currencies that are government controlled is they can just issue more currency and devalue what is now out there.  Governments generally dislike anyone but themselves issuing currency and there is a long history of stopping anyone else who tries to issue currency.  Of note - the creator of Bitcoin has not come forward but remains an anonymous pseudonym.  It will be interesting to see how Bitcoin plays out in that.

If I have issues with Bitcoin:

 1 - I still do not understand the math (and I have read much more about the topic than just this book). My experience is often things that are too complex to understand are not real or lacking.

2 - If I understand how it works - it uses complex calculations to slow things down so the proper priority registration can happen.  Right now, that takes a lot of computing power and electricity (so I object as an eco-dweeb) and I believe in Moore's law.  So it may soon not be viable since the methodology will not be slow enough.

3 - I worry that digital methodologies will get obsoleted over time.  For example, I had VCR tapes of my kids playing and converted them to CD but will I even be able to play those in another decade?  So might the money be lost?  While we are on that topic, I still have hundreds of audio cassettes of my first book Time Leadership - Using the Secrets of Leadership for Time Management" - I am thinking of putting them on sale.

4 - I worry it could be a bit of a Ponnzi.  Early entrants get Bitcoins cheap so want others to use the currency that becomes scarcer and scarcer which makes the value increase.  But it could be like tulip bulbs.

Tapscott has sections in his book where he denigrates the "middlemen".  As someone who has been a middleman all my life, I believe middlemen add value.  Where they should be cut out is where the charges for the value are not fair.  And the middleman business is highly competitive so people are always figuring out ways to reduce their costs.  Still sometimes I wish I were more of an Oscar Meyer Weiner (so everyone would be in love with me)

One of my friends, Mark Jeftovic from EasyDNS had sent me a related provocative audio book on commerce and money - "A Radically Beneficial World: Automation, Technology and Creating jobs for All The Future Belongs to Work that is Meaningful" by Charles Hugh Smith (If I were Charles Smith, I would use my middle name too).   You would have thought they could have come up with a longer title.  Mark and I had discussed the future of payments and money.

I have always thought the best way to make money was to start a government or a religion now I add to that - a currency.

Speaking of government - Danby got a license to use the Canada 150 year logo and included in it was a clause that we cannot represent ourselves as being the government.  So instead of sending out those tax bills like I had planned, we will just have to sell more freezers.

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Loving Audible and love the speed up feature.  I listen to books at +20% so a 5 hour book takes me only 4 hours.


Sunday, June 19, 2016

The Bullet Journal

I really do not have original ideas.  Even my Ted Talk emphasized that.  The next 2 concepts were emailed to me by friends.  Thanks!

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I love technology...and I don't.  So I was very impressed with the Bullet Journal concept.  I have been using a system like this for years which I simply evolved for myself.  EG - I have a series of symbols I use to indicate things like "send an email".  

The Bullet Journal has a well thought out system (way better than what I do - and better thought out).  So no point in sharing my system which is not as comprehensive.

The video on the Bullet Journal page is worth watching.

Let me know in a month if you continue to use this system.

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There is a great article in HBR on the inefficiency of email.    The compelling title is "Some Companies are banning email to improve Productivity"!

One line I love in the article - "email as a new form of knowledge pollution".

I know email can distract.   I also know it can contribute to "busy work" at the detriment of accomplishing larger and more important things.

I think rather than killing email, it is best to develop killer systems for managing the volume.  Simple disciplines like blocking no-email times and only checking email at specific times.  Email is still more efficient that phoning or speaking to someone.  I once read a stat that a person could do 7 times more email than phone conversations.  I think even that is low.

Send me an email with your thoughts on this article.

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And the gardens are growing:


Wednesday, June 01, 2016

What is in a Tag Line? Do the Right Thing

I recently read a book (big surprise) that had a list of taglines and that got me thinking.  Do taglines work if they are just words?  Or does the company have to do something to earn the right to their tagline?

In some cases, I think just having the tagline works - when it is in sync with what we think the company is.  For example:

Just do it - Nike (they stole that one from me before I thought of it)
Quality never goes out of style - Levi
Challenge everything - EA (Genius for a video game company)
Live in your world, play in ours - Playstation
The greatest tragedy is indifference - Red Cross

Some that resonate less with me:

There is no substitute - Porsche  (well actually there is - for example a Prius.  And if you want a sports car, go with a red Prius like me).



Between love and madness lies obsession - Calvin Klein (I did not know madness was the opposite of love and is obsession really a good thing?  I think that is why they invented the restraining order and 12 step programs)

When you care enough to send the best  - Hallmark  (I hate to say it, if that's the best you have...)

I'm loving it - McDonalds (do I really need to comment?)

Open Happiness - Coca Cola (is sugar, cavities, obesity really that happy?)

Interestingly, the taglines I did not know - McDonalds and Coke resonated the least.

I did just do a blog entry mentioning all these companies by name so they get the free press and massive surge in business that will result.  So in that sense - taglines work.

For Danby and DDE Media the tagline or mantra is "We Do the Right Thing".   We came up with this after being repeatedly asked why the Syrian thing?  Obviously - because we do the right thing.  And in business, it applies to almost everything.  How do you treat co-workers?  How do you treat customers?  Is the product good value?  etc.  It can be used to answer almost any question.

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People often approach me for investment advice.  This is what I currently suggest:


Sunday, May 29, 2016

Damned Nations and Standing Desks

I read a book today by Dr. Samantha Nutt MD - Damned Nations - Greed, Guns, Armies and Aid.

It was captivating.  Scary and depressing in parts but also hopeful.

Nutt understands the complexity of the problem.  She has traveled to war torn areas frequently.  She founded the charity - War Child.

Good book - worth reading.

At the same time, I am listening to The Evolution of Everything by Matt Ridley.  Well not actually doing it at the same time (Multitasking does not work).  Ridley talks about the correlation between peace and commerce.  When people do business together, there tends to be peace.  When you look at a map of the troubled areas - they are those which lack robust trading economies.

As a businessperson, I actually think commerce can help.  Of course it has to be done fairly.

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 I am enjoying the weather in Ontario.  OK - I now have a conflict of interest.  Danby sells portable and window air conditioners.  It is a business of feast and famine.  Either the business is out of product or ends up the season with a warehouse full of them.

Of course Danby is not just in Ontario.  Sales are spread through North America (and a bit in Mexico).  So real sales are not determined by one geographic area, it is a combination.  EG - I was in Vancouver on Friday and got caught in a cool rain storm.

It is not a matter of average temperatures.  It is a matter of extremes combined with number of days.  And humidity also helps.
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Success Habit of the day - listen to audiobooks when driving and sometimes when walking.  The reason only sometimes is silence is also good sometimes.  We have to be careful not to make our time 100% busy or we cannot be creative.  We need time to reflect.

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And a promo video.

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Researcher claim a 46% increase in productivity for using a standing desk.  I wish it was that simple.  I use a standing desk on and off and have not found this increase in productivity.  I do it for the health benefit.

Still - interesting study.


Monday, May 16, 2016

The Trusted Executive

I read a book by John Blakey - The Trusted Executive - Nine Leadership Habits that Inspire Results, Relationships and Reputation.

I like the title since I like habits.  And distilling a complex topic into 9 things sounds attractive.

The book leads with a section on why executives want to be trusted.  I recall a speech I heard recently by the CEO of Ace Hardware, John Vanhuizen (and getting to know him a bit, I would call him a trusted executive).  He said (paraphrased) "CEOs and business people are not trusted and not as important as we like to think".  He was speaking to a room of CEOs and business people.  We see this by the occupy Wall Street movement.  Given the environment, it makes sense to study more how to be trusted.

The habits are broken down into 3 pliiars - Habits of Ability, Habits of Integrity and Habits of Benevolence.  I will not share all of the 9 habits but will mention a few:

One habit is the habit to be open.  Consistent open communications build trust.  This includes having a healthy mutual respect.  The book says "choose to be open" so it is a choice.

I love the habit but as a time management person struggle with how to do this well.  In person is always best.  Repeated, as long as it is not boring helps.  Multi-channel helps - face to face, email, webex, call etc.

Most of the habits seem fairly easy and come naturally - humility, kindness, honesty.  Some like braveness take more.  I suspect each leader will have their own easy and difficult ones.

I know self knowledge is a key to good leadership and suspect that helps a lot with being trusted.

In business, our ethic at Danby and DDE Media is "we do the right thing".  This seems to flow straight from the book although at the time we came up with that, I had not read the book.

Good book.

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Danby got some good press in Huffington Post.

I published an article on Linkedin on Irrational Customers.

I enjoyed walking in the woods on the weekend in Quebec.  Lots of trilliums - must be Ontario immigrants.  My mom used to take us out in the spring when we were young.  She is an amateur naturalist.  I came to enjoy it (even if it was cold and a bit rainy when I was out this weekend).  Good memories.




Monday, May 09, 2016

It is all about the little things

I like to garden.  Perhaps I should have figured out that I have hay-fever before I took it up.  That is the only downside except for the occasional sore back caused only by myself - by lifting wrong.

Connecting with nature has health benefits according to Huffington Post.  I know I track my steps with a Fitbit and it gives me about the same credit as a stroll but for some reason I get much sorer gardening.

Early this morning was gorgeous.  I could still see my breath as I dug in the garden.  The garden has weeds which thrive as always.  I often wish my vegetables would thrive as well as the weeds do.

I like pulling the big weeds - it is gratifying to see the pile of weeds grow.  They make the garden look nice, quickly.  And they are easy to see.  What I do not enjoy as much is pulling the little ones.  But history has taught me, lots of little weeds grow to big weeds and choke out the vegetables.

So my analogy for business and life.  It is not the big things that make all the difference - it is mostly about the little things.

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I read a book "The Optimistic workplace - Creating an Environment that Energizes Everyone" by Shawn Murphy.  I was worried from the title that it would be all about rah rah and pep talks.  Or worse yet,  I would have to smile.

Fortunately, Murphy is more practical than soft platitudes.  He talks about "good" culture being welcoming, curious, social and thoughtful.  All things a company can work on.

Since I am a work ethic guy, I loved one line "Optimistic cultures believe good things will happen if they work hard".

Murphy talks about the contagiousness of attitude.  And that starts with the leader.  Fortunately, I am naturally optimistic.  If anything does not work out or is not working, I know we just need to make a few changes.  What I am not sure of is - can people become optimistic?

Murphy supplies an appendix to help leaders build their own 90 day plan (I love 90 day plans).

Murphy agrees that companies that "serve" the world thrive.  So he would like the Danby Appliance culture of "we do the right thing".

I also know the best way to create optimism is to have success.  Successful companies are great places to work.

Off to create more optimism...

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Kids always help optimism.  (note the Shakespeare duck - indoctrination by his Shakespeare prof mom)




Tuesday, May 03, 2016

My favourite time management trick - the Pomodoro System

I have not been able to bring myself to blog since the death of my nephew.   Zafer would have wanted us to live life so I am back blogging.

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I have previously blogged about the Pomodoro system.   It is simple.  Set the timer for 25 minutes and work all out on the task at hand.  No emails or calls.  No one is offended if my door is closed for 25 minutes or if I do not get back to them for 25 minutes.

A friend asked me what tricks I might have to make the Pomodoro system work better.  He was simply not getting enough Pomodoro's done for the time lapsed.  On paper it seems you can do 2 per hour and have a 5 minute break every 25 minutes.  In practise, I have never been able to do this for more than a couple of hours.

Doing 8 pomodoros in a 10 hour day is tough.  Some ideas:

1 - Have a list of "easier" things to do.  So I often do a tough pomodoro followed by an easy one.

2 - I close my email window, stock prices and phone off (or silent mode).  Realistically, no one will be offended if I get back to them a few minutes later.  Sometimes I am expecting a call so do not do that one.

3 - Exercise helps me.  So a brisk walk - even some pushups tends to help my focus.  (you know me - exercise helps everything).

4 - Being rested helps.  I have high focus on days where I slept well the night before.

These last 2 things remind me of the routine chess masters do.  A chess master friend, AJ Steigman emailed me the link.

5 - although technically the system is 25 minutes then 5 minute break then 25 minutes, I usually do 25 minutes then 35 minutes of "catch up work" like email.

6 - If I have bigger projects, especially when I am energized early in the day, I switch to a 35 minute Pomodoro.  I know technically that is not the program but...

Good luck with your Pomodoros.

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I always love marketing.  KW record had an article that confirms that startups that focus on marketing win.   I also did another Linkedin Post on "Excuses to Market".

Sunday, April 17, 2016

Tribute to Zafer Estill

It is with great difficulty, I share this post about the passing of my 19 year old nephew Zafer Estill.

Thursday night after midnight I was called my my distraught brother, Lyle who shared the terrible news that his son was dead.  I could hardly understand what he was saying.  I did not want to understand it.

His obituary is here.

A promising young man whose life was cut short.

He was polite, kind and interested in life.  Because he knew I liked business, when we were together, he talked about business.  I thought he had potential to be a great business person because of his natural interest.

I recall once he did a run of tshirts and sold them for $20 US each.  Even for uncle Jim, this margin seemed a bit much.  But I was visiting and he was away.  I took one from his stash and left a $20 bill.  How better to support a budding business person than buying their product.

I remember him reading Business Week magazine that my father had on his coffee table.

The photo is from a few years ago but of course I remember him as a child.

Now to cry...


Sunday, April 10, 2016

Happy Birthday Big Plans

I had a birthday this week and my brother asked me if I had big plans.  The reply was "of course I have big plans - I always have big plans regardless of whether it is my birthday or not."

Reflecting on how often those big plans come to fruition, I note that they often don't.  But because I have plans, I get closer to them than not having big plans.  Big plans inspire.  Big plans create drive.  And as the word plan says - it implies defining the goal.  The clearer the definition, the greater the likelihood of success.

The challenge with big plans or goals is they can be daunting so the trick I find that works is breaking them down into smaller steps.  How do you climb a mountain?  One step at a time.

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I have rarely had an article go viral.  I republished one that I wrote many years ago on my linkedin that did.  Over 1,000,000 views.  "How to write an article in 20 minutes".
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A friend is solving the Guelph housing problem and needs tenants.  Website gives details.

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The ice is gone but it is still not spring.

 Note the wind turbine.

Wednesday, March 30, 2016

Blogger Guilt

I feel guilty when I do not blog.  But is am wondering - is this really something to be guilty about?

The reason for not posting is usually time pressure but sometimes it is creativity.  So for creativity - I welcome any ideas you would like me to blog about.

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I posted an article on Linkedin on easy video marketing.   I believe in video for marketing but am not a real consumer of video (No TV does that).

I like the Linkedin publishing platform.  Open rate is still fairly low.  100-200 people read a post out of 5,000 connection.

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I love Simon Sinek's thinking.  I just re-read his book - Start with the Why.

And I was thinking what would a good why be for Danby and DDE Media?   The how and what of selling appliances, doing SEO are not inherently noble.

So I thought about the many interviews I have done on the Syrian refugees and why I am sponsoring 50 families.  There is a humanitarian crisis.  So "I do the right thing".

So at Danby and DDE Media, our Why will be "We do the right thing".  On a micro level, it works.  We treat each other well and with respect.  We produce good product at fair prices.  We don't spend $10,000 if we can do it for $2,000.  We do not spend 40 hours doing a 5 hour job.  But mostly, it resonates at the macro level.  We do the right thing for the world.  Appliances and SEO just allow us to do that.

Tied to this - a study revealed ethical bosses produce ethical staff.  I am not seeing a lot of my staff becoming vegetarian or even putting up solar panels.  But I do believe the study result so...we do the right thing.

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My favourite workout is still the 7 minute workout.  I have an app on my phone that counts it down and tells me what to do.  Business Insider did an article that it actually works so hope they are right.

I find the 7 minute workout a bit light on abs so I like to throw in a couple of ab exercises before starting.  The toughest parts for me are the side planks at the end (I know, they are abs).  And the spiral pushups.

What I would like to see is a couple of other 7 minute workouts along the same lines.  To work out other muscle  groups.  To allow for recovery between working out muscles.

I will never substitute this 7 minute workout for my fitness routine but it is a great addition.

Best days for me are 2-3 ab exercises, 7 Minute Workout, some curls and tricep work with dumbells followed by 30 minutes cardio followed by 7 Minute workout again.    It is awesome - can hardly move after that.

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Sunday, March 20, 2016

Triggers for Productivity

I find I am productive or not based on triggers.

For me, one of my best triggers is working out.  When I start my day with a good workout (like today), I tend to be more productive all day.  I even tend to eat smarter.  Productivity is higher.  A simple workout triggers much positive in my days.

Another positive trigger is taking a walk outside.  Even a short walk is a good pick me up.

Yesterday I did go to the gym but I forgot my shoes so I skipped my work out and sure enough, my day was not productive.

Another negative trigger for me is being tired.  When I am tired, I tend to not get much done.  And worse, I often stay awake rather than sleep!  Another is playing internet bridge or chess.  Easy to slip into non-productivity.

The easiest way for me to gain momentum - positive or negative is to know my triggers and do them or avoid them.

Identifying what your triggers are can help improve productivity.

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I re-published an article on all press being good press.  Seems my mind is on marketing today (like most days)
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Thinking I should try sitting like this...

Tuesday, March 15, 2016

Spurt to Work

Danby has a factory in Findlay, Ohio  (and we are soon opening one in Mobile, Alabama).  The drive to Findlay from Guelph is about 5 hours.  I usually visit there on Monday - ideally on a Canadian holiday.  Being there on Monday lets me drive down on Sunday.

I take it leisurely.   I drive for 45 minutes then stop.  Take a short walk and open my computer and work on projects.  I work in spurts.

I find these short spurts of work interspersed with drive time really increases my productivity and creativity.  While driving, I usually listen to audio books.  Usually ones on marketing or psychology but recently I also enjoyed "the Big Short" - the story of the meltdown of the subprime mortgage and housing market in the US.  Captivating listen.

The tempo of drive, walk, work seems to work well.  Perhaps I should try it when I am not driving anywhere.

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I read an interesting article on impressions in marketing.   The thesis was this should be the measure of any social media campaign.  What the article did not speak about was things like frequency vs reach (most marketers believe more frequency beats more reach).  Social media is perfect for frequency since they people you are connected to or your followers see what you broadcast repeatedly.

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I continue to get good traction on my Linkedin articles.   My article on increasing self discipline - increasing energy has over 100 views.  This is the same as increasing marketing impact.  Too early but I just did one on Momentum in Marketing.

Thursday, March 10, 2016

The Power of 30 Minute Meetings and Videos

A while ago, Forbes printed an article on the power of 30 minute meetings.  Of course it interested me.  I generally dislike meetings and the dislike is proportional to the length of the meeting.

My simple addition to what is said in the article is "be on time".  And in the age of devices, it is simple to start on time.  First thing each day, I set alarms on my device for 2-3 minutes before each meeting.  This is a very simple practise that I practically insist people do.  The wasted stress of watching a clock and the time wasted by others of being late is easily avoided.

To be crude, I recently listened to some of Robert Sutton's work.  He is author of "The No Asshole Rule".  One of his definitions is people who make others wait for them and who make meetings start late.

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I am not a big advocate of video personally although I know many others like it.  I just think it takes too long.

Danby has a few videos.   A brand video.  And a fairly good one on design.

The exception to "videos that take too long" are ones that provide humour or excitement or some other characteristic that might even help them go viral.  Danby has yet to do a viral video but we have a few ideas.

Beer companies tend to have some of the most creative and funny ones.

And a grandchild video.
video

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Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life.

Almost everything--all external expectations, all pride, all fear of embarrassment or failure--these things just fall away in the face of death, leaving only what is truly important.

Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.

No one wants to die. Even people who want to go to heaven don't want to die to get there. And yet, death is the destination we all share. No one has ever escaped it, and that is how it should be, because death is very likely the single best invention of life. It's life's change agent. It clears out the old to make way for the new.

Sunday, February 28, 2016

How to Blog on Linkedin

Recently I have begun "blogging" on Linkedin.  As I use it, I see it as excellent way to have a blog without actually having to post as often.  There is a button on the home page that says "publish a post".

One great thing about using Linkedin to post on is those people you are connected to see when the update is published.  And usually, they are the ones who would care what you post about.

And after the post is made, there is an easy 1 click to share on your Facebook and Twitter.

Linkedin also allows you to categorize the post under topics like "Marketing", "Sales", "Social Media" etc.  That categorization allows people to surf through posts that interest them.

I even like the dashboard Linkedin provides to see how many people view your posts and on what days.  I get about 200 views on an article.  Considering I am connected to only 5,000 people on linkedin, this is about 4%.  But some of those clicks might be coming from other medias (like facebook (200 connections) and Twitter (4300 followers).

My rules for posting on Linkedin:

1 - Be professional.  Linkedin is for professional connections, so this is not a place for grandkid photos.  It is a place for business.

2 - No advertorial.  I know I am irritated if a post purports to give me value then moves on to "buy my product".  Anything promotional has to be very soft.  For example, I might use an example of Danby in one of my posts.  This mention does help brand but it is not a place to hard sell at all.

3 - It is ok to "re-post" content when it is unlikely the audience has seen it.  This is what I am doing now with my recent posts like "Improve your Dunbar", "Personal sells" and "Improve your Klout" .  They were previously published (some even on this blog) so it makes it easy to dust them off and edit them.  This makes posting very fast.

4 - Use a clickable title.  A juicy title encourages people to click.  One I did recently was "The most important 18 words - Fatal Mistakes".  Surely everyone wants to know about fatal mistakes.

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And for the chess or quantum enthusiasts, one of my good friends, A J Steigman wrote an article on Huffpo on quantum chess.  A J is a chess master which is partly what makes the article interesting.

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Today, Baby Elizabeth turned one.  We got her a window crank - what else could be more fascinating for a 1 year old?


Monday, February 22, 2016

CEO and the 7 minute workout

Lately, I have incorporated the 7 Minute Workout into my routine.  I downloaded an app which does the timing and tells me the exercise to do.  Very simple.  And there is never a day that I lack 7 minutes.  There sometimes are days I lack the motivation to spend it doing the workout though.

The exercises require no equipment other than a chair so simple to do anywhere.  They could also be done without shoes although so far, I have always had shoes when I do the workout.  One of the "big" items that take space when traveling is shoes so on rare occasion I skip the running shoes when I travel.

In short, I love the short time it takes to do the workout.  But there is a big but - the workout is fairly tough so I tend to not want to do it.  It is more of a "I would like to have done it".  So the trick I use if I will just start it and then of course you know the rest - I finish it.

Another variation I am playing with is 2 other versions with slightly different exercises.  My logic is to give the muscles time to heal by doing slightly different workouts on alternative days.  And the reason for 2 other variations is that way I can do a 7 day cycle with alternate day exercises.

This workout by no means replaces a real 45-60 minute workout but it is a great habit to sneak in on any day there is no workout.  This is a great workout to use for my  "never shower without breaking a sweat rule"

When I first started blogging, I have just published a book on time management so most of my blog posts were on time.  This would have been appropriate to blog about at that time.

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I was interested to read in Fortune Magazine that few CEOs blog (although it is increasing).  And many do not even use social media.

I know as with all things we do, there is a tradeoff.  Do we spend time on social media or doing something else.  And as with everything, an appropriate balance works.

I see social media and blogging as "owning a microscopic media empire".  It gives one the ability to influence.

Speaking of influencing.  Take a look at the new Danby Breaking Bland site.

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Monday, February 15, 2016

Kids in Candy Stores vs Entrepreneurs at Trade Shows

I had the privilege of going to a trade show in Frankfurt.  I do a weekly report to my board (this is good discipline) and in it I said "for an entrepreneur, a trade show is like a kid in a candy store".  I have to so much restrain myself.

The challenge with me, is I have far more ideas than time and resources to implement or to implement well.  And I also need ideas that are the "right" size.  I am keenly aware that a $50,000 idea is too small for Danby to do.

At heart, I am a marketer and a merchant or trader (no - not a traitor).  I love buying things, figuring out how to add value and then figuring out how to sell them.

I love shows from the marketing ideas I see that I can merge and morph into things we can do.  I am also a bit of a critic - always thinking "how could they do it smarter".  For example, one vendor was giving away apples.  What a great idea - way better than the many other booths giving away candy.  But the apples were big.  They could have bought small apples and had the same impact.  I saw the poor woman struggling with the boxes of apples.  They could easily have done it with half the number of boxes with the right size apple.

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I have recently started to post some articles on Linkedin.  One I just posted in on improving your Klout score.  Of course it helps my Klout if you all go there and "like" the article.

I am thinking for many people, using Linkedin updates is better than doing a blog.  Blogs can take time and thought.  

Monday, February 08, 2016

What Gets Tracked, Gets Done

I love my Fitbit.

My children gave me a new upgraded Fitbit for Christmas.   It not only measures steps (goal 10,000/day but 20,000 in a good day) but it measures flights of stairs (goal 20 flights but 50 in a good one).  Because I live on a hill, when I walk in the neighbourhood, the Fitbit gives me credit for stairs when they are not actually stairs which is how I manage to get 50 flights in.

So why does Fitbit work?  Partly because it tracks what gets done.  Prior to Fitbit, I would track my workouts in a notebook and I still do off an on.

But tracking extends beyond fitness.  The same principle works for any goal.

For example, at Danby I want to come up with an extra $100,000,000 in business.  So I have a book where I track the ideas and the progress.  The challenge with "bigger" ideas like this is they need to be broken down or they can be too daunting.

EG.  We started selling Berghoff in Canada so I put that in for $4-5M.  We opened a factory outlet at our warehouse on Whitelaw Rd in Guelph so I put that in for $1M.  We got a truck to do truckload sales so another $1.5M etc.

So tracking helps get me to the goal.

I am listening to an audiobook now - "The Practising Mind" by Tom Sterner who reminds us though that it is the process - not the goal that is important.  So trying to be more mindful.
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I was approached by a friend who had recently had what he considered to be a big failure (although as with most things, it was bigger in his mind that it was to other people).  He asked for advice on how to get over it.  The following is my email response to him.

2 expressions:

“Fail often, fail fast, fail cheap”.  This makes for success.   Those that do not try never fail and never succeed either.

“having a failure does not make you a failure”

I truly believe much of my success has been because I have failed.  And often I kick myself about those failures because “I should have known better, I should have researched better, I should have…”.  

Time cures a lot.


And it is not how many times you fall down, it is how many times you get up that count.  Shake it off.  It was not a fatal error.  You will not go hungry tonight.  
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Some concerns Xavier is not practising my frugality - surely 1 tissue would suffice.



Saturday, January 23, 2016

I Have Lost My Attention Span - How to Gain Focus

Years of business and focus on productivity - trying to get more done in less time has caused me to lose my attention span.  Technology has been a huge contributor.  Emails, cell phones, social media all contribute to "short" interactions and many of them.

This is not all good.  Much of the greatest value I can deliver comes from doing high focus activities.  Writing a thoughtful marketing plan.  Working out detailed terms sheets for a supplier.  Working on bigger plans.

I recognize this problem so like all challenges, I devise plans to solve it.  Some of my solutions:

1 - Time Blocking.  I set aside a set period of time - usually just 25-30 minutes.  I ignore my email and phone.  I close my door.  No one will be offended if I get back to them in 30 minutes.  This is the basis of the Pomodoro System I have blogged about in the past.

2 - I declutter the space I am working in.  At Danby, I have a desk in my office (and a stand up desk but that is another topic) and a conference table.  The conference table usually has nothing on it.  By moving to that table and only having the one big thing in front of me, it helps with focus.

3 - I (sometimes) work when no one else or few people are around.  For example, today is Saturday and no one but me is in the office (the outlet store is open and I stopped by to say hi but it is in a different section of the building so they do not interrupt me).

4 - I am goal oriented.  I write out my goals.  When I do this and prioritize I not only realize what is truly important but what I need to do.  The act of clarifying my goals helps me to focus.

5 - I allow myself to focus.  Yes - this is allowing.  I tend to feel guilt if I am not available 7/24.  By allowing my phone to go to voicemail or my emails to get answered slower without guilt, I am "allowing" myself.

6 - Review what is accomplished.  This is a bit like goal setting.  Reviewing what I have accomplished reinforces this habit of high focus times.  After all, high focus times tend to be the times I "accomplish" things.  This would be a good time for celebration - something I am not particularly good at.  I know I should celebrate more (more guilt coming through?)

I plan to focus more and know this will lead to more accomplishment.

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Friday, January 01, 2016

Improving Self Discipline for New Years Resolutions

Happy New Year!  2016 is here.

Like all new years, today is the first day of the rest of your life so you can choose how to use it.

Each new years, I reflect on my goals.  And yes, I often set resolutions.   So of course, I try to figure out how to have more success and this is the conclusion I reached:

Self discipline is linked to energy levels.  When I am well rested and high energy, I have the drive, motivation and focus to accomplish my goals.  When I am tired, I find it too easy to "waste" time and not focus.

This link was recently driven home because I had the flu over Christmas - the real flu with fever, sleeping a lot, low grade headache and just feeling overall bad.  And I do not believe in being sick and never (rarely) do get sick.  But this bout taught me to discipline/energy link so perhaps it did serve a good purpose.  It also slowed my down through Christmas so I got the rest I clearly needed.

It was not a lack of self discipline to not be "working" and "accomplishing".  It was a lack of energy.

We all have some time wasting habits.  For many it is watching TV (not a problem for me since I have no TV).  For me, it can be idly surfing the web, watching youtube, playing online chess or bridge.  I find I can do these when I really should be sleeping.  So the only discipline I really need to cultivate is sleeping when I should.

This is an article I recently wrote on How the Increase Energy.


Most people want more self discipline.  But the real issue for most people is actually energy.  Higher energy leads to higher self discipline.

So what are some of the ways to increase energy levels?

1 - The biggest problem with low energy is the time wasting activities that can go along with low energy.  Things like watching TV, video games, idle surfing etc.  These activities take little energy but they can take valuable time from the sleep that would help rejuvenate energy levels.  So just sleep rather than waste time.

2 - Health is tied to energy levels.  The obvious is eating and exercise.  We all know how to live healthy.  We know what we should eat and drink and what we should not.  We also know that we should exercise.  Again, this can be tied to a cycle.  Low energy so rather than prepare healthy food, eating easy fast "bad" food.  So just break the cycle.

3 - Eat.  Yes, low energy can be tied to low blood sugar levels.  Eat a healthy snack to improve energy.

4 - Take a break.  A 5-10 minute walk is a perfect break.  We tend to lose our productive focus if we take no breaks.  A break can actually improve productivity, energy and focus.

5 - Breath.  A few deep breaths can increase energy in less than a minute.

6 - Practice good posture.  Simply sitting up straight can increase energy. 

7 - Meditation can be a great way to increase energy.  Of course if you are too tired, it might lead to sleep (which might also be a good thing).  Meditation may seem like a waste of time but the increase in energy can pay dividends that more than make up the time.

8 - Just move.  This can be a bit like a break.  Simply standing, walking 20 steps, stretching, doing some exercises all increase energy.  

Guilt can reduce energy.  Self discipline, energy and guilt at tied together for most people.  Giving yourself permission to not be perfectly disciplined all the time can reduce guilt and increase energy.
Track your energy and compare it to your self discipline level and you will find there is a link.  Work on energy levels to improve self discipline.


And of course some grandkid pics for the heart.  I should have added "doing things of the heart add energy".  Now, do I need to worry they are not doing energy enhancing activities?





Sunday, November 29, 2015

Organizing Syrian Refugees

I am sure by now, everyone knows I am involved in bringing in 50 refugee families.   Many other people have approached me asking how this can be orchestrated.  It is not difficult but it does involve organization.

As with any project - start with the goal.  "To successfully integrate refugees into our society which includes allowing them the opportunity to be self supporting contributors to our society".  So the exercise is not simply to give them money for a while so they can go on welfare.  Rather, give them a hand so they can build their lives back.

I approach this problem as I would any business problem.  Forgive my clinical organizational approach but that is needed before the good can be done.

And as with all good business, we will need constant improvement.  This system is not proven so I welcome any suggestions on how to improve it.

So how are we doing it?

We have the following roles with the following responsibilities.  This is 100% volunteer.  We have 8 teams which is a good number for span of control.  Each team is lead by a director and an assistant director.  This gives us the redundancy we need should someone drop out.  We are aware that volunteers can be keen to start but enthusiasm can fade so we need our backup plans.

1 - Director of Mentors - This person organizes the mentors(and in many cases it is a mentor family - not just one person) and assigns families.  Each refugee family is assigned to a lead mentor who orchestrates the group of mentors for them.  The lead mentor is responsible for scorecarding their families on scales including Health (mental, physical, dental etc.), Education (everything from English skills, schooling to job training), Adjustment, Housing, Transportation and Finance.  These scorecards are used to report back to the other directors and to allow those teams to jump in where needed.

Each family has an Arabic speaking mentor and an English speaking one.  Usually these mentors are usually full families.  The mentor team tries to match the mentor families with similar families.

So the set up is Lead Mentor (who monitors about 5 families), and 3-4 other mentor families per family.  So each refugee family needs about 3-5 local families to support them.

The mentors draw on the other groups for the support they need so they are not expected to do it all themselves.

The mentors have a checklist of things that must be done for each family.  Again, the lead mentor goes though the checklist and sees that it all gets done.  The checklist includes things like taking the bus with the family and showing them how to use the bus system, getting health card, getting library cards and showing them where the internet computers are, taking them to their initial medical and dental check up and even mundane things like showing them how to use cleaning supplies and where the grocery store is.

Mentors have a mentor the mentor program to guide them through the process.

2 - Director of Finance - monitors all the money including the in-kind donations.  Frugally gives out the money as needed.  Also works with the mentors on the financial health of their families.  Each family needs a financial plan.  We are bringing in families that will support themselves - we just help them become self sufficient.

The Director of Finance has the donations team reporting to them.  This team collects and sorts the offers for help and does the asking when more help is needed in an area.   One thing this project allows is for people to give back and allowing people that opportunity makes them better people.  We give them that privilege.

3 - Director of Education/Training.  This person works with the mentors to orchestrate ESL, get the children in schools, and sets up a volunteer run summer school to catch children back up to their grade level.  The children will have a language disadvantage to start and will have missed some shool so will be behind.  It would not be fair to have a 12 year old have to be in school with a bunch of 9 year olds as a result.

This team also looks at the adult training needs for job skills.  In many cases credentials from Syria will not be recognized so they need to upgrade.

4 - Director of Health.  This person orchestrates the team to arrange everything from doctors, dentists, chiropractors, occupational therapists, to psychologists and sociologists.   They work with the mentors to monitor health in all areas and work to provide the support needed.

5 - Director of Food and Meals.  This person orchestrates a team to see that everyone gets fed.   To start this means knowing where they go to get a meal so organizing places to feed groups of refugees.  Then it moves to helping billet families out if needed by supplying meals or food.

The need for this food will fade fairly quickly as they become settled into their own houses and have have jobs.  We are simply bridging them to self sufficiency.

This team also orchestrates continuous weekly pot luck feasts (that is what we call them) not only for the food but as social events.  And these are not only for the refugees but for the volunteers and community.  They help build friendship and community.

6 - Director of Jobs.  This team maintains the list of jobs available and helps match people with appropriate jobs.  And this team looks at job satisfaction to ensure long term successful employment.  In some cases it will be part time work.

We are organizing a coop daycare.

7 - Director of Transportation.  This team organizes drivers for everything from meeting people at the airport to delivering meals and food, driving volunteers to help,  to picking up furniture (so yes, we need some people with trucks and to help them we will have positions where we offer free workouts (moving stuff)).   This team keeps a roster of drivers and assigns them as needed.

This team organizes bus passes for everyone.  And figures out how people can get to work.  They will even arrange for cars in some cases which will allow someone to take a job where there is no bus or allow them to live in a house that is outside of the city.  So we are looking for people to donate cars or the use of a car (and we can issue a tax receipt)

8 - Director of Housing.  This team figures out and orchestrates everything from the very short term where do people stay for the first week to where do they settle long term.  The plan is to have refugees stay for a few days or up to  two weeks at local hotels and retreat centers.  This allows time to assess to figure out what housing solution is most appropriate.

From there, many will be moved to live with a billet host family.  We have a roster of host families willing to do this but we could use more.  We are looking for people to host for 4-8 weeks.  This allows longer term housing to be solved.

From there families are moved to houses and apartments.  We have a need for more long term housing.

Some families will skip the billet step an move straight into a house or apartment.  If this happens, they will need more intense mentor help to make sure they are comfortable with how to get things done.

The housing group also arranges all the furnishings, housewares, linen, cleaning supplies etc. for the family.  They will orchestrate move in parties and work parties to clean, repair and paint housing to make it ready to move in.

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There are tasks that are missed in this organization so those fall under the "other duties that may be assigned".

And yes, as with any organization there is a lot of overlap and cross helping.  So just because someone works on the education team does not mean they might not help the housing team with a painting project or do some driving etc.  The Finance team orchestrates donations but the Housing team might also solicit some themselves (while informing Finance so we can track it).

The resources we put together for our 50 families are not just for "our" 50.  We open this up to anyone who is bringing in refugees that would like help.

I will follow this up with other blog posts on FAQ's on each position, the checklists and forms we are using and updates on tweaks to the system.